MARKETNG 807E
Marketing Strategy
Christine Moorman
Description from DukeHub
Considers in greater depth the process of strategic thinking in marketing. Focus on the strategic-level management of the firm's three customer-related tasks (customer identification and understanding, customer value creation, and customer value delivery) through firm culture, capabilities, and the configuration of firm structure and assets. The purpose is the development of market-based knowledge and skills in order to facilitate marketing strategy design, implementation, and evaluation. This course is for Global Executive MBA and Weekend Executive MBA students.
Skills
- leadershipdescription: "management of" and 3 more
AI-resilient: 1 of 5
- No: Physical, lab or field work
- No: Live work with people
- Yes: Judgment someone is accountable for · "strategy"
- No: A craft you practice with your hands or body
- No: Small, in-person format
The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works
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