MARKETNG 555Q
Pricing
Wilfred Amaldoss
Description from DukeHub
While most of a firm's marketing activities (such as product design, sales or advertising) create value for the customer, pricing is the only marketing activity that creates value for the firm. Despite the significance of pricing for a firm's profits, many managers lack the quantitative and strategic skills to set prices. This course will examine the quantitative tools used to formulate pricing strategy, and address how to formulate pricing tactics. Topics include estimating the value of a product or service; how to estimate own-price and cross-price elasticities to use in pricing decisions; determining when promotions should occur; and how to set prices that are consistent with both the firm's pricing strategy and its overall marketing strategy. This course is for MQM: Business Analytics students.
Skills
- data and statisticsdescription: "quantitative" and 2 more
- financedescription: "pricing" and 5 more
AI-resilient: 1 of 5
- No: Physical, lab or field work
- No: Live work with people
- Yes: Judgment someone is accountable for · "strategy"
- No: A craft you practice with your hands or body
- No: Small, in-person format
The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works
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