Market Intelligence

Description from DukeHub

This course is about gathering, analyzing, and interpreting data about markets and customers. It has been designed for analysts who will be working with customer-generated data, and so is intended for students wanting to go into marketing, consulting, and entrepreneurship. Topics include analyzing data to understand customers and inform marketing decisions; evaluating the quality and usefulness of available data and analyses conducted by others; communicating analysis-based conclusions to colleagues and managers. This course is for MQM: Business Analytics students.

Skills

• data and statisticsAI review: "analyzing data to understand customers and inform marketing decisions"

AI-resilient: 1 of 5 1/5

• No: Physical, lab or field work
• No: Live work with people
• ✓Yes: Judgment someone is accountable for · "decisions"
• No: A craft you practice with your hands or body
• No: Small, in-person format

The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works

More in MARKETNG

• Fundamentals of Market Research MARKETNG 551F
• Pricing MARKETNG 555Q
• Marketing Management MARKETNG 795W
• Market Research MARKETNG 796
• Strategic Brand and Product Management MARKETNG 799
• Marketing Strategy MARKETNG 807

All MARKETNG courses · All of Fuqua