Customer Empathy & Brand Experience Design

Description from DukeHub

Before Dollar Shave Club, we went to Target to save on Gillette. We still buy traditional brands at traditional stores. But a host of these disruptors are cutting out the middleman while redefining brick-and-mortar retail. Amazon now gets us whatever we want, whenever and wherever we want it. Dollar Shave Club quickly amassed 3 million subscribers. These 'direct-to-consumer' brands control every customer interaction. These brands become as much about that experience as about the product itself. This requires customer empathy. Armed with these insights, we can create brands that reframe peoples' category expectations and, in best cases, enhance their lives.

Skills

• designtitle: "design"

AI-resilient: 0 of 5 0/5

• No: Physical, lab or field work
• No: Live work with people
• No: Judgment someone is accountable for
• No: A craft you practice with your hands or body
• No: Small, in-person format

The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works

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