I&E 250 · also ISS 250, VMS 249
Building Global Audiences
Aaron Philip Dinin
Description from DukeHub
Marketing and publicity are so important to audience building that, 20 years ago, expanding beyond local audiences usually couldn't be accomplished without huge advertising budgets. However, thanks to the Internet, you can build a global audience from your dorm room. This class explores how. Learn about social media, search engine optimization, virality, content marketing, growth hacking, and other digital audience building strategies. They're difficult to learn and time consuming to execute, so expect to struggle. We'll learn as much from our failures as we will from our successes as we discover what it takes to cultivate global awareness for an idea without ever leaving Durham.
Skills
No skill passed the confidence bar. Weak matches go to review instead of this page: an AI pass that has to quote the description, then a person.
AI-resilient: 0 of 5
- No: Physical, lab or field work
- No: Live work with people
- No: Judgment someone is accountable for
- No: A craft you practice with your hands or body
- No: Small, in-person format
The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works
More in I&E
- Innovation Creativity & Entrepreneurial Mindset I&E 101
- Design Your Duke Journey I&E 110
- Finding Your Voice: Speech, Rhetoric and Story I&E 111S
- Asking Dumb Questions I&E 251
- Social Innovation I&E 261
- Entrepreneurial You I&E 290-01