Designing Customer Experiences in Technology

Description from DukeHub

Increasingly, the quality of a business's 'user experience' offerings provide the key to securing loyal customer relationships and sustainable market differentiation. Students are introduced to foundational design techniques and use case study discussions, readings, and hands-on projects to form a framework and 'personal toolkit' for designing compelling customer experiences. In addition, students flesh out this framework through project-based assignments and presentations applying the principles of design thinking, human factors, design for usability, and interaction design to analyze, create, and present effective customer experience solutions.

Skills

• designdescription: "user experience" and 5 more
• public speakingAI review: "create, and present effective customer experience solutions"

AI-resilient: 1 of 5 1/5

• ✓Yes: Physical, lab or field work · "hands-on"
• No: Live work with people
• No: Judgment someone is accountable for
• No: A craft you practice with your hands or body
• No: Small, in-person format

The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works

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