EGRMGMT 510-02
Cohort 2
A topic section of EGRMGMT 510, Marketing
William Clark
Description from DukeHub
Review basic concepts in marketing; marketing of high tech products and services. Product development with short life cycles, selling into complex supply chains, building advantage through innovation, the role of the customer in high tech and technology-intensive service industries, and marketing in volatile environments. Prerequisite: enrollment in the Master of Engineering Management Program.
Skills
No skill passed the confidence bar. Weak matches go to review instead of this page: an AI pass that has to quote the description, then a person.
AI-resilient: 0 of 5
- No: Physical, lab or field work
- No: Live work with people
- No: Judgment someone is accountable for
- No: A craft you practice with your hands or body
- No: Small, in-person format
The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works
More in EGRMGMT
- Engineering Management Seminar EGRMGMT 501
- Residency 3 - Conclusion and Graduation EGRMGMT 506
- Cohort 4 EGRMGMT 510-04
- Product Management in High-Tech Companies EGRMGMT 512
- Negotiations and Consultative Selling in Technology EGRMGMT 514
- Cohorts 1 & 3 EGRMGMT 520-13