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Courses / Fuqua / STRATEGY

STRATEGY 838

Entrepreneurial Strategy for Innovation-Based Ventures

Wesley M. Cohen

Description from DukeHub

This course provides prospective entrepreneurs with information and tools for evaluating opportunities for starting a new firm: how to choose markets for entry, when to enter, and what resources and capabilities it will take to enter and provide a platform for future growth. The course will focus on venture formation in innovation-intensive industries such as computers, software, pharmaceuticals, biotechnology, and communications equipment. The course is designed for students who hope to pursue start-up opportunities at some point in their career or pursue careers where evaluating start-ups would be helpful (e.g., venture capital, mergers and acquisitions). While this course can be taken alone, it is designed to be taken along with the more practice-oriented course, Entrepreneurial Execution. This course is for Daytime MBA and Accelerated Daytime MBA students.

Skills

AI-resilient: 1 of 5

  • No: Physical, lab or field work
  • No: Live work with people
  • Yes: Judgment someone is accountable for · "strategy"
  • No: A craft you practice with your hands or body
  • No: Small, in-person format

The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works

More in STRATEGY

All STRATEGY courses · All of Fuqua