MEDICINE 457C
Misinformation and the Biomedical Social Media Ecosystem
Abby Rader
Description from DukeHub
Health decisions are increasingly made within an information ecosystem optimized for engagement rather than evidence. Clinical care is largely organized around diagnosing and treating illness, while public health primarily operates through population-level interventions. The space between them, where health beliefs, decisions, and behaviors are shaped, is structurally underserved. This elective prepares future clinicians and biomedical scientists to understand and engage the modern health information ecosystem. We will examine the history of medical misinformation and distrust, how evidence traditionally moves from research to practice, and how algorithms, influencers, AI, and advertising shape today’s information landscape. Open to MS3 students (with mentor approval) and to MS4 students. For questions, contact Dr. Robert Califf, Secondary Contact: Abigail Rader Credit:1 (non direct patient care). Maximum enrollment: 50; Minimum Enrollment: 1. Robert Califf, MD
Skills
- clinicalSchool of Medicine clinical course
- ai and machine learningAI review: "how algorithms, influencers, AI, and advertising shape today’s information landscape"
AI-resilient: 3 of 5
- Yes: Physical, lab or field work · "patient care"
- Yes: Live work with people · "clinical"
- Yes: Judgment someone is accountable for · "decisions"
- No: A craft you practice with your hands or body
- No: Small, in-person format
The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works
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